Visitors
from across the globe are taking in the sun and sea, and getting down
to business, whether in Miami
for trade shows, corporate training programs or just stepping
away from a cruise ship port for some serious shopping.
The
Greater Miami
Convention and Visitors Bureau reports a 5.4 percent increase in
corporate and leisure travel over the last 12 months. The 15.1
visitors brought $25.1 billion to the Miami economy and plenty of
reason for local hospitality groups to develop resources to serve a
growing need, locally and internationally.
Miami
is a natural breeding ground for homegrown conferences too.
Hispanicize,
a Miami-based event highlighting U.S. Hispanic trendsetters in music
and film, is also a local leader in drawing corporate sponsors to
Miami,
including speakers from
Facebook, the
White House, Google, and Toyota,” according to a recent article
in the Miami Herald, titled: “In
Miami, homegrown conferences are heating up”.
Venture
Up of Miami agrees that the city is heating up. Since 1983, the firm
has provided corporate team development programs throughout Florida.
“Recent years have shown an upshot for team
building venues in Miami,” says Mike Donnelly, Venture Up Program
Director,
who also leads training programs for local corporations.
Many
of the Venture Up’s training programs take place indoors at resorts
and at corporate headquarters in Miami, especially in summer when
humidity is high, says Donnelly. “In the past, Orlando was a top
spot for our team building events,” he said. “Now Miami is the
hot spot.” Venture Up’s most popular team building activity in
Florida is the Amazing Race, he says.
In
terms of serving the trade show and convention industry, a $615
million renovation project is underway at the Miami Beach Convention
Center. An 800-room headquarters-hotel is slated for a March 2019
opening.
“We
are breaking record upon record across industry indicators and are
only beginning to realize the full potential and incremental economic
impact,” said GMCVB President & CEO William Talbert, III in a
recent article
published by the South Florida Business Journal.
Miami
International Airport expects record 43 million passengers in 2015,
according to the article by staff writer Emon Reiser. Port Miami
expects to surpass its 4.8 million multiday cruise passenger record,
according to Reiser’s article. Miami is already known as of the
“Cruise Capital of the World.”
The
good news for locals? The influx has created 4.6 percent more
hospitality jobs in Miami-Dade than last year, bringing the total to
more than 134,300, and the future calls for more benefits for
visitors and locals alike.
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